Generative AI meets Marketing

PILLAR COLLATERAL

eBooks That Convert

The inbound methodology is based around a value exchange whereby the customer receives useful insight in return for sharing their contact information.

Content such as eBooks are integral to this practice, allowing marketers to showcase their expertise and build trust with existing and potential customers.

As such, structuring comprehensive campaigns around content pillars is necessary for marketers wishing to stand out from the crowd - especially in today's increasingly challenging marketing climate.

DIRECTLY TARGET YOUR BUYERS

Optimised Lead Nurturing

Content tailored for your target buyer is far more effective than generalised content. Generative AI can take into account the challenges and goals of your ideal customer, and create content bespoke for them in a fraction of the time a professional content creator would take.

For example, blogs written for a specific persona containing topics of relevance such as product reviews or industry news – optimised via SEO – can increase website traffic and conversions significantly. Similarly, emails with unique personalisation such as dynamic copy and subject lines customised to match recipient interests reach prospects with more meaningful messages that are likely to convert greater numbers of leads.

YOUR TECHNICAL HUBSPOT EXPERTS

Set up HubSpot for success

Here at Resonance, we use our expertise in HubSpot to ensure that content is used optimally for success in this platform. We do this by setting up customised workflows and lead nurturing processes tailored to your business needs and goals.

This ensures that your leads are nurtured and tracked from their initial contact with you, through to the point that they are qualified for sales - ensuring  no leads are lost along the way.

Our reporting dashboard allows you to track how successful campaigns have been and optimised where required.