The HubSpot practice inside Resonance.
Resonance has been doing B2B communications since 2011. Resonance Inbound is the part of the business that does the inbound marketing: the content, the campaigns and the HubSpot portal underneath them.
Talk to us →We're a small team of B2B marketers and HubSpot specialists, and we sit with the consultancy's PR team. That's deliberate. The people who know what a trade journalist will publish also know what belongs on your pillar page, and the same research and customer stories feed both. At most agencies those two conversations happen in different companies.
Four things we believe.
Buyers decide before they talk to you
Most of a considered B2B purchase happens before anyone fills in a form. So the useful thing to do is help people while they're researching, with content that answers the questions they're asking.
Owned and earned content are one programme
Your own content and the coverage you earn answer the same buyer questions. If they're planned separately, the company ends up saying two different things.
The CRM has to be right
Whatever the dashboard says is what the business will believe, so getting lifecycle stages and attribution right is part of the job, and we treat it that way.
Tools don't set the strategy
Platforms change every year, and the good ones make a team faster. They don't change what's worth saying or who needs to hear it, which is where we start.
Three parts of the same business.
Resonance is a strategic communications consultancy that began in B2B technology PR and now works across complex B2B: technology, professional services and financial services. The consultancy.
Resonance Inbound is the HubSpot team, covering inbound, ABM, RevOps and portal work.
Agentcy is the PR operations platform the group built, now sold to other teams. Agentcy.
London and Manchester. One company, Resonance Global Ltd. Who we are · Client stories.
- 2011
- trading since
- 2020
- a HubSpot partner since
- 2
- offices: London and Manchester
Tell us what you're working on.
A short call is usually enough to tell whether we're the right people for it.