Inbound Marketing

  1. AI-Enhanced Content Creation

    • Generate high-quality, personalized content at scale
    • Create engaging blog posts, social media content, and email campaigns
    • Optimize content for search engines and target audiences
  2. AI-Powered Lead Scoring and Segmentation

    • Identify and prioritize high-value prospects
    • Analyze behavioral data to predict customer needs and preferences
    • Customize your sales approach for each lead segment
  3. AI-Driven Sales Automation and Efficiency

    • Automate repetitive tasks like follow-ups and scheduling
    • Streamline your sales process and boost productivity
    • Enhance your CRM capabilities with AI-driven insights
  1. AI-Enhanced Content Creation

    • Generate high-quality, personalized content at scale
    • Create engaging blog posts, social media content, and email campaigns
    • Optimize content for search engines and target audiences
  2. AI-Powered Lead Scoring and Segmentation

    • Identify and prioritize high-value prospects
    • Analyze behavioral data to predict customer needs and preferences
    • Customize your sales approach for each lead segment
  3. AI-Driven Sales Automation and Efficiency

    • Automate repetitive tasks like follow-ups and scheduling
    • Streamline your sales process and boost productivity
    • Enhance your CRM capabilities with AI-driven insights

INBOUND PROGRAMMES

Whether you’re looking to just onboard HubSpot into your organisation or you’re looking for long-term help to create an effective inbound programme, we are here to help!

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WE CREATE YOUR INBOUND STRATEGY

Our bespoke strategy workshop will build an effective inbound plan that will set you up for success.

It begins with a discovery day to understand and segment your audience, identify the most effective channels and methods of driving inbound traffic and creating a proposal that delivers against your sales goals.

USE OUR CONTENT MARKETING EXPERTISE

With Resonance Inbounds’ roots in PR, you can be sure that content writing and storytelling is at the heart of our organisation.

As a team of computer scientists and content writing specialists, we can understand your business and create an inbound content strategy that attracts, engages and delights your audience.

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GENERATE LEADS

Build rich content such as research-based ebooks, webinars and insightful videos to create conversion opportunities.

Optimise your digital marketing and supercharge your lead generation machine.

Use Search Engine Optimisation and website data to take an analytical approach to leads and maximise every opportunity.

LEVERAGE MARKETING AUTOMATION

Nurture your leads through the power of marketing automation. Position yourself as thought leaders by sharing insightful content and earn the trust of your prospects.

By making the most of your content, and through lead scoring, you can give your salespeople the information they need to qualify and convert a prospect.

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“Resonance’s work ensures a high and often tangible ROI. We have already secured a new client off the back of one campaign.

I have worked with some top ten agencies in the past; Resonance blow them out of the water in every way possible.“

DUNJA RIEHMANN, BLUE YONDER MARKETING DIRECTOR

RESONANCE INBOUND SERVICES

is a great platform but what you get out of it depends on what you put in – the more you use it, the better it gets.

We offer inbound services across HubSpot’s Hubs:

MARKETING HUB

Our work includes everything you need to capture leads and turn them into customers.

  • Ads
  • Emails
  • Social
  • Blogs
  • Marketing Campaigns
  • Marketing

CRM & SALES HUB

We’ll help you organise your data, source prospects, and close more deals

  • CRM Setup
  • Sourcing Contacts
  • Creating a Deals Pipeline
  • Sales Integrations
  • Sales Automation

SERVICE HUB

We’ll support your customers and help turn them into promoters.

  • Ticketing
  • Task Automation
  • Live Chat
  • Knowledgebase
  • Training Videos
  • Service Bots

CMS HUB

We’ll move your website onto CMS Hub, the newest Hub, and create great websites that convert

  • HubSpot CMS Design/Branding
  • Web Page Templates
  • Landing Page Templates
  • Copywriting
  • SEO Optimisation

THE IMPORTANCE
OF MEASUREMENT

Resonance prides itself on being a data-driven agency and every client gets access to a bespoke dashboard that takes key data from HubSpot and presents it in an easily digestible dashboard

  • Business priorities
  • Go-to-market strategies
  • ABM strategies
  • ROI metrics
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We supply an analysis of data to all clients, whether Inbound or PR. Data provides the benchmark for new objectives and can give you real answers about how well your strategies are performing. Without data analytics, businesses would remain reactive instead of proactive in finding ways to improve their strategies.

Our team of trusted analyst relations advisors have both agency and in-house experience, are here to enable your organisation to understand the wider market landscape and focus on the right business strategy and product development, and beat the competition.

TOP TIPS FOR AN EFFECTIVE INBOUND PROGRAMME

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Develop your Buyer Personas

Developing Buyer’s Personas are crucial to your Inbound Marketing efforts. The best way to successfully deliver insightful and personalised content to your contacts is to analyse the data you have on them. Our expertise in leveraging data for storytelling will translate in helping you forming an image of who your audience is and what they want.

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Create Relevant Content

How do you consistently deliver relevant and timely content to your prospects? Understanding where your prospects are in the buyer’s journey will bring clarity to your communication with them. Here at Resonance, we use HubSpot’s Marketing Hub to deliver content that will be most valuable to the buyer, whatever stage they might be at.

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Make Your Campaigns Data-Driven

By understanding the data of your conversion rates across all channels, you gain a holistic view on the health of your Inbound Marketing strategies. With confidence, you can gauge who is getting the most value from your resources but more importantly you can adjust areas that are not performing. Resonance Inbound are experts in reading data and can help you to optimise new strategies.

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Keep on top of your CRM Database

Managing and cleaning your contact Database is a crucial part of Inbound Marketing. After all, Inbound is about having one to one, personal conversations that are valuable for the prospect. This is only possible by firstly, sorting through your contact database to find prospects who could become qualified leads, and secondly, segmenting these contacts so that they only receive content relatable to them. This ensures you are retaining that human and holistic approach to Inbound Marketing that makes it so successful.

Download Our Guide To Inbound Marketing

If you’d like more information, simply
email us at hello@resonancecrowd.com or call us on +44 (0) 20 8819 3170.
We’re here to help.